Who is Bunnie Xo? Everything to Know About Jelly Roll’s Wife

Bunnie Xo is a podcaster, author, and entrepreneur whose name is now tied to country star Jelly Roll’s, though her career and her business existed years before she met him. As of June 2026, the couple is divorcing after nearly 10 years of marriage, putting fresh attention on who she is on her own.

What is Bunnie Xo’s Real Name?

Her real name is Alisa DeFord. She took that surname after marrying Jason Bradley DeFord, known professionally as Jelly Roll. Her stage name dates to her years in Las Vegas, before her media career began, and she’s kept it as her public identity since.

What Was Bunnie Xo’s Childhood Like?

Bunnie Xo has spoken openly about a difficult childhood in Houston. In her memoir Stripped Down, she describes growing up in an unstable environment and experiencing several forms of abuse that formed much of her adult life.

Her mother left her father, Bill, when Bunnie was a baby. Her mother died in 2022. Bunnie has alleged her stepmother was abusive, despite loving her father.

Her memoir goes further than earlier public accounts. She recalled being forced to watch pornography by her stepmother’s sister at five, and said she witnessed her father having sex with various women when she was “only 2 or 3,” with pornography playing in front of her as she got older. She also said she was molested at five by the teenage son of a family friend, who later went to prison for serial rape.

Stripped Down traces a life that began with a neglected childhood in Houston, moved through years as a Las Vegas call girl, survived domestic violence, and included two decades of addiction before she became a top podcast host.

What Happened to Bunnie Xo as a Young Adult?

Long before she became one of podcasting’s most recognizable personalities, Bunnie Xo’s life was marked by instability, addiction, and repeated trauma. By age 19, she had already lost three pregnancies and survived experiences that she later described as life-threatening.

She has said it’s a miracle she’s alive, citing the men who beat her, multiple overdoses, ectopic pregnancies, suicide attempts, and a car crash that could have left her paralyzed.

One chaotic chapter: she married a boyfriend named Eric largely to keep him out of a domestic violence charge. It’s unclear if he’d actually hit her, but the two were calling police on each other regularly, and believed marrying would help him avoid jail before a court date. She later called them “poster children for toxic love,” writing the move backfired and angered the judge instead of swaying him. They then tried fleeing to Canada but were turned away at the border over a pending harassment charge against her.

She’s explained why she ended up in sex work directly: “I really was just searching for the love of my father in so many men, and then it became a career. I thought I was taking my power back from the abuse that I’d been through, but really I was just in survival mode.”

How Did Bunnie Xo Build Her Career?

She started her own brand in 2018 with money from sex work. She said simply: “I have always worked & made money on my own, when I married [Jelly Roll] I refused to give up my independence & rely solely on him. And to be honest he never once asked me to. He knew how important it was to me to make my own money. But he did always say, ‘One day baby you won’t have to do this anymore.'”

Why Did Bunnie Xo Quit Sex Work?

She’s described it as “one of the hardest decisions I ever had to make.” The podcast made it possible. When she first started monetizing Dumb Blonde 4 years after launch, she wasn’t making much money, but it grew, and she “turned it into a multimillion-dollar business.”

In 2022, she was financially stable enough to retire fully from sex work and shut down her OnlyFans account. Note: some outlets cite 2023 as the closure year; her own account, via her memoir, places it in 2022. She leaned on her faith to make the call, writing, “God made sure to let me know that I made the right decision by no longer selling my body,” while adding she wasn’t shaming anyone who does sex work. She said she “more than tripled” her business after closing the account.

What is the Dumb Blonde Podcast?

It attracts over 1 million downloads a month. It’s interview-based, built on long-form conversations with guests from entertainment and music, and runs in audio and video across platforms including Kick.

She owns it outright. Dumb Blonde Productions, the company she created to produce the show, means every sponsorship dollar and merchandise sale flows through a business she fully controls. A distribution deal with Wondery, a YouTube channel with over 900,000 subscribers, merchandise, and brand sponsorships round out her business.

How Much is Bunnie Xo Net Worth?

Bunnie Xo’s net worth ranges from $2.5 million to $7 million, with the higher figure credited to Celebrity Net Worth.

Her income runs through several independent streams: podcast revenue via YouTube ads, merchandise, brand sponsorships, and prior adult-industry earnings that ended in 2022.

How Bunnie Xo Makes Money

Bunnie Xo earns income through several ventures, including:

• Dumb Blonde Podcast: Her major and most lucrative venture up to now has been the Dumb Blonde podcast. She produces it through Dumb Blonde Productions. Her long drama interview series has become her brand’s backbone, with weekly episodes being released as audio and video on platforms like Apple Podcasts, Spotify, and YouTube. It combines comedy and lifestyle interviews and over time has garnered a faithful audience.
• YouTube Revenue: YouTube is another major money channel. Bunnie Xo’s main channel has more than 1.09 million subscribers, and her podcast channel is much larger, giving her a large audience that supports advertising revenue, platform monetization, and a steady flow of new listeners discovering her content. On her own channel she also directs viewers to the separate Dumb Blonde channel, which suggests a deliberate two-track video strategy rather than a single creator page.
• Merchandise and Direct Sales: She also sells merchandise through her official store hunniebunnies.com, which offers tees, hoodies, accessories, and other branded items. Her official website pushes visitors toward both merch and Patreon, which means she has a direct-to-fan revenue stream outside of platform payouts. That is often where creator businesses become much more durable, because the audience is paying the creator directly rather than only generating ad impressions.
• Sponsorships: Sponsorships are another likely source of revenue. Podcasts with large, loyal audiences typically attract advertisers through sponsored segments, host-read ads, and brand partnerships. Dumb Blonde Podcast is a highly personal interview show with strong audience loyalty, which makes it attractive to brand partners even when the contract terms are not disclosed. In practice, this usually means ad reads, sponsored segments, social integrations, or branded promotions woven around the podcast and YouTube audience. That is an inference based on the scale and structure of the business, not a publicly published earnings breakdown.
• Book Sales: Her memoir Stripped Down: Unfiltered and Unapologetic is another income source. HarperCollins describes it as an instant No. 1 New York Times bestseller, which signals real commercial traction, not just celebrity publicity. Book sales, audiobook rights, and the visibility that comes with a major publishing launch all add to her earnings profile.
• Film Rights: The biggest upside may be in adaptation rights. In March 2026, 101 Studios acquired the film rights to Stripped Down, and multiple outlets reported that the project was being fast-tracked. That kind of deal can bring a separate rights payment up front, with more money possible later if the film moves forward.

Together, these ventures have helped Bunnie Xo build an independent media business that extends far beyond her public association with Jelly Roll.

Is Bunnie Xo’s Memoir Becoming a Movie?

Yes. 101 Studios, producers of Yellowstone and Landman, acquired the rights to Stripped Down and is fast-tracking a film adaptation under its first-look deal with Universal Pictures. CEO David Glasser called her story “honest, fearless and ultimately inspiring.”

Asked who she would want to play her, she named Jack Black, telling Jimmy Kimmel’s audience, “Jack Black is daddy, ok.”

How Did Bunnie Xo Meet Jelly Roll?

They met after she attended one of his concerts at Las Vegas’s Country Saloon in 2015. At the time, Jason DeFord was living out of a 1996 van. Bunnie had her own income, home, and career, and helped him both financially and emotionally before his mainstream success.

They married on August 31, 2016, in a Las Vegas courthouse, after he proposed on stage that night. They renewed their vows at the same chapel in August 2023.

The marriage included a real crisis.

She’s written that she grew “depressed” about two years after the wedding, after learning of his affair. She writes about contemplating suicide after discovering it, later saying in an interview: “I genuinely just wanted to end it all.” Without excusing his behavior, she clarifies she doesn’t see him as “a horrible person” for what happened, and feels “everyone deserves a second chance.”

He’s spoken about reading her account of it. “It was rough at times just for me to read it,” Jelly Roll said. “We went through a lot of pain and had to go through it together, but reading the whole book and seeing where it ended is really touching.” He called her “brave” for telling her story “so unapologetically,” covering “everything fearlessly, from domestic assault to sexual assault.”

Is Bunnie Xo a Mother?

She has no biological children with Jelly Roll, though the couple explored surrogacy. Through their relationship, she became a mother to his daughter, Bailee, over whom she now shares primary custody with him, and a stepmom to his son, Noah.

Why Did Jelly Roll and Bunnie Xo Divorce?

Jelly Roll filed for divorce on May 18, 2026, in Williamson County Chancery Court near Nashville, citing irreconcilable differences, after nearly 10 years of marriage. Court documents list the separation date as May 9, 2026, 9 days before the filing.

Sources said that the split was a mutual decision and a private family matter. Neither has commented publicly, though Bunnie posted on Instagram hours before the news broke: “She’s getting her sparkle back.”

Tennessee is not a community property state, so their multi-million-dollar combined assets will be divided under state-specific rules, not an automatic split. The couple has no biological children together, which should simplify the proceedings.

Why is Bunnie Xo More Than “Jelly Roll’s Wife”?

She built her production company, wrote a bestselling memoir, and sold the film rights, all running on income that predates her marriage and survives past it. Her own words sum up the arc better than any outside summary could: “I’ve been weirdly delusional since I was a child. I’ve always known that everything’s going to work out no matter what. Even when people told me I was going to amount to nothing. There were so many people who wanted to see my downfall, and I was like, ‘Just wait. My time will come.’”